10 theories used in public relations

This paper will seek to give a concrete description of the uses and gratifications theory and provide how it has been and can be applied to public relations practices today. Middle-East Journal of Scientific Research, 134145. ~H!`UAq Rg-kg'Q(pR.k~sInOD:+En.K+=O!P=pp ;) Nl'8A A>m.}R|1)G1Q[2.!XXkk?X7^KcFKq1hcqC}Qgcp.bXsh Cm9W6Szs! How and Why Is Diversity of Concern to Public Relations? Examples of Theories Used in CSR Communication, Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working with CSR, Suggested Case to Explore to Demonstrate Theory at Work in CSR. When professionals use the social learning theory purposefully and correctly in the field of communications and public relations, the results can be highly successful and effective. Public relations have always had an advocacy function and recently the field moved towards a management aspect. 120 0 obj<> endobj How and Why Is Strategy of Concern to Public Relations? You may be able to access teaching notes by logging in via your Emerald profile. Although their work has been faced with criticism, it has been widely applied in understanding public relations and formed a foundation for further adequate research. Previous post: Coronavirus: a tipping point for Chinese citizens. Theories of Persuasion and Social Influence. 0000000791 00000 n This is why social media has become so popular as many platforms offer the opportunity for users to communicate with people all over the world, requiring this theory to have an active audience participation. "Public Relations Theories and Models." Failing to apply the concepts of this theory to a campaign can result in a failure to connect with the intended audiences. Ihlen & Fredriksson, 2018 ). They felt that public relations people could more effectively manage communications by identifying specific publics within stakeholder groups. Examples of Theory Used during Times of Crisis, Times of Risk Management, and Times of Issues Management, Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Crisis Communication, Risk Communication, and Issues Management, Suggested Cases to Explore to Demonstrate Theory at Work with Crisis Communication, Risk Communication, and Issues Management. Public relations practitioners are the go-betweens, explaining the organization to its stakeholders and interpreting the environment to the organization. 103-105. https://doi.org/10.1108/13632540610646427, Copyright 2006, Emerald Group Publishing Limited, Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here. 2002). This definition of public relations ethics goes far beyond the olden days of "flacking for space" or spinning some persuasive message, but this view is not shared by everyone. 0000002682 00000 n by (2021, December 6). 0000001109 00000 n 1 seen above and further explained this model by stating, drawing upon uses and gratifications approach, people contact and interact with others to reach a sense of belonging. These models serve as guidelines to create programs, strategies, and tactics. cation contexts. Receiver Who is your message aimed at? Yu-Wei Chuang (2015), developed Fig. The excellence theory is a general theory of public relations that resulted from a 15-year study of best practices in communication management funded by the International Association of Business Communicators (IABC) Research Foundation. 0000000669 00000 n An exploratory investigation of the role of public relations in the UK retail sector. The model is applied in the clear mission and vision statements of the institutions which are communicated with emphasis based on the core values. The Public Relations Process, as described in this essay, has applications in pedagogy, research and theory development, and practice. In this paper the author reviews the use of the better known systems theories, and examines some of the newer developments and applies these to the contemporary practice of public relations. The individual must consider the idea as potentially useful. We can use systems theory not only to examine relationships with our external stakeholders but also to look at the internal functions and stakeholders of our organizations. xref Although the field of public relations is characterized by complexity due to reliance on theories and certain practices, its role in the effective management of organizations cannot be dismissed. How, When, and Why Is Theory Applied to Health Public Relations? endstream endobj 121 0 obj<> endobj 123 0 obj<> endobj 124 0 obj<> endobj 125 0 obj<>/Font<>/ProcSet[/PDF/Text]/ExtGState<>>> endobj 126 0 obj<> endobj 127 0 obj[/ICCBased 135 0 R] endobj 128 0 obj<> endobj 129 0 obj<> endobj 130 0 obj<>stream (Corporate Communications Consultant, London, UK), https://doi.org/10.1108/13632540610646427. Further, the courses have a set duration of completion and the topics to be covered for the ultimate graduation. This theory helps to reach important decisions. http://dx.doi.org.ezaccess.libraries.psu.edu/10.1108/QMR-06-2013-0041. Joy R. Butler, If you actively use the internet to advance your business and professional endeavors, you are a , by This rings true especially in todays digital age, where citizens around the globe use media, particularly social media, to gratify their need to acquire information and build relationships. Why people use social media: A uses and gratifications approach. One way public relations professionals can use this theory to their advantage is through promotions. trailer 3s came up with a concept of moving toilets which are highly accepted and appreciated initially by some regions but now they have major clients in all over India. Public relations needs to mobilise elements from the great body of academic work that already exists and translate that work into methodologies suitable for practitioner use. Diffusion theory is another way to look at how people accept and process information. 0000002365 00000 n If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Social and Behavioral Theories. 0000001294 00000 n 0000005608 00000 n Integrating Theory and Practice: Steps to Building OrganizationPublic Relationships, Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Dialogue in OrganizationPublic Relationships, Suggested Cases to Explore That Demonstrate Dialogic Theory in Action, 7 Social Media and Emerging Media: Theoretical Foundations. Qualitative Market Research, 16(4), 362-369. doi:http://dx.doi.org.ezaccess.libraries.psu.edu/10.1108/QMR-06-2013-0041. (2017). Book description. But, not at the cost of their customers. StudyCorgi, 6 Dec. 2021, studycorgi.com/public-relations-theories-and-models/. An example of a campaign where the social learning theory was used is Doves Real Beauty campaign. to explain patterns, and. The paper is in three sections. RESULTS DECLARED FOR TYBMS BACHELOR OF MANAGEMENT STUDIES (SEM V) Corporate Communication and Public Relations, Corporate Communication and Public Relations Learn Online, Sample prelim paper for Corporate Communication and Public Relations TYBMS Sem 6- April 2017, Corporate Communications and PR Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017, Internship: An upcoming trend to set the foundation of your career, DECLARED: BMS SEM VI 75 :25 CHOICE BASE 10 GRADE AND 7 GRADE RESULTS, Action Plan: Social Entrepreneurship Competition at Abhyuday, IIT Bombay [Prizes worth Rs. Further, the application of the model is seen in the issue of press releases when the institutions wish to pass a certain message, clarification, or explanation of the issues affecting it. The uses and gratifications theory is exactly as it sounds, as according to Anita Whiting et al. Media Relations. Most public relations texts appear to be compendiums of lists, rather than wholistic, interdisciplinary descriptions of the public relations process. One of the main theoretical underpinnings is systems theory, with parallels being drawn between systems and how communication is practised. Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Strategy, Suggested Case to Explore to Demonstrate Theory at Work with Strategy, 3 Crisis Communication, Risk Communication, and Issues Management. Pfau and Wan define persuasion as the use of communication in an attempt to shape, change, and/or reinforce perception, affect (feelings), cognition (thinking) and/or behavior. Public Relations Increases Brand Credibility. Dive in for free with a 10-day trial of the OReilly learning platformthen explore all the other resources our members count on to build skills and solve problems every day. How and Why Is Media Relations of Concern to Public Relations? hb```Jn!1 IL@O/H02J?b^,-A;MwalO>lnRPtOa< cm "@ m`h`m`2 @!m F mp.N ;0c`pBao4S'u4; @O0h3Gg ? The four theories we discuss in this chapter include social judgment theory, How, When, and Why Is Theory Applied to Social Media? By viewing events through a model, crisis managers gain context and can better apply best practices. <]>> Book description. The proponents of the models, Grunig and Hunt, have provided a fundamental approach to the broad concept of public relations. Its role is to dissect and critically examine their relevant elements and apply them coherently to professional practice. Through all of Doves advertisements, they were portraying to young women that high self-esteem and healthy living is important. Grunig and Repper agreed that it was a good start to use the concept of stakeholders as a way of describing relationships. They also require reliance on the community they serve since the public has to give information on what it needs. 5, No. In other words, practitioners must consider how will the message being communicated, the product being sold, etc., fulfill and gratify the needs of the public. You are free to use it to write your own assignment, however you must reference it properly. Terms of service Privacy policy Editorial independence. 0000000016 00000 n PR practitioners consider several theories when they make decisions about how they can build a successful relationship with their public. Banduras theory explains that through observing these models, one can form in their mind how to perform the behavior. Public relations has a lot to do with wanting an audience to copy or perform a behavior. Looking into the Lives of Working Mothers: A Survey On How Pre-made Meals Benefit Mothers. The Relationship Between Drugs and Addiction to Crime. After reviewing this chapter, readers should be able to: Define what theory is and identify two key types of social and behavioral science theory that are relevant to public health interventions. Public relations refers to the practice of enhancing an organization's reputation in the eyes of public, stakeholders, employees, investors and all others associated with it. (1971). The decision makers organization mostly influences the policies of businesses. have been applied, interpreted and adapted to address and explain different public relations problems (see, e.g. Torrellas, J., Abrams, S., Soboslay, S., & Hollie, M. (2019). E.g. The effectiveness of the model is revealed through negotiation, honest feedback, and the adaptation of change through the actual involvement of both the organization and the public. Public Relations Theory Basics Presented by Brett Atwood. After observing their parents, they would think about how the behavior is happening and picturing how they are going to walk in their mind. https://s3.amazonaws.com/academia.edu.documents/32267435/compressed.QJCS_v2.n1.pdf?response-content-disposition=inline%3B%20filename%3DIs_The_Democratic_Republic_of_Congo_DRC.pdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIWOWYYGZ2Y53UL3A%2F20200202%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20200202T162112Z&X-Amz-Expires=3600&X-Amz-SignedHeaders=host&X-Amz-Signature=3468df5144fb9ee3f6c95d0c720646c1d746d8f82590976f456915bbe1516a78#page=4. This transformation, coupled with the growing scope of social media outlets, creates a new task for public relations specialists: communicate how the product, or company, will satisfy the needs of its publics, and choose a medium to communicate through that, too, will gratify the publics social needs. Looking into the Lives of Working Mothers: A Survey On How Pre-made Meals Benefit Mothers. Quarterly Journal of Chinese Studies, 2(1), 1-17. hbbd``b`2 :Z Finally, they permit interdisciplinary viewpoints.

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