social media usage statistics 2021

However, 85 percent of people believed . /Length1 97204 According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Social media users in the United States 2019-2028, United States: social network penetration 2018-2027, Social network usage by brand in the U.S. 2022, Social media: global penetration rate 2023, by region, U.S. market share of leading social media websites 2023, Social media: active usage penetration in selected countries and territories 2023, Active social network penetration in selected countries and territories as of January 2023, Global social network penetration rate as of January 2023, by region, Social network users in selected countries in 2022 and 2027, Number of social network users in selected countries in 2022 and 2027 (in millions), Number of social media users in the United States from 2019 to 2028 (in millions), Social network user penetration in the United States from 2018 to 2027, Most used social media platforms by type in the U.S. 2022, Most used social media platforms by type in the U.S. in 2022, Social network usage by brand in the U.S. in 2022, Most downloaded social media apps U.S. 2022, Leading social media apps in the United States in 2022, by downloads (in millions), Leading iPhone social media apps in the U.S. 2022, by downloads, Leading iPhone social media apps in the Apple App Store in the United States in September 2022, by number of downloads, Leading mobile apps in the United States 2023, by unique visitors, Most popular mobile apps in the United States as of January 2023, by average unique monthly visitors (in millions), Leading social media websites in the United States as of March 2023, based on share of visits, U.S. adult and teen Instagram and Tiktok usage 2020-2021, Instagram and TikTok usage rate among teens and adults in the United States from January 2020 to January 2021, Favorite social networks of U.S. teens 2012-2021, Most popular social networks of teenagers in the United States from fall 2012 to fall 2021, Gen Z: selected social media platforms in the U.S. 2020-2025, Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions), Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021, Share of Gen Z users in the United States using Instagram, Snapchat, and TikTok weekly from 2019 to 2021, Average daily media use in the U.S. 2022, by medium, Average daily media use in the United States in 3rd quarter of 2022, by medium (in hours.minutes), Weekly time spent on leading online activities in the U.S. 2022, Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours), Most common social media activities in the U.S. 2022, Most common social media activities in the U.S. in 2022, U.S. users daily engagement with leading social media platforms 2022, Average time spent per day on select social media platforms in the United States as of April 2022 (in minutes), U.S. social media interactions per article 2022, by topic, Average number of social media interactions per published article in the United States as of May 2022, by topic, U.S. preferred social media platform to watch short-form videos 2021, Preferred social media platform for users in the United States to watch short-form video as of November 2021, U.S. young users daily media activities during the COVID-19 pandemic 2021, by age, Share of children and teens in the United States who engaged in selected media and internet activities every day during the coronavirus pandemic as of June 2021, by age group, Countries with the most Facebook users 2023, Leading countries based on Facebook audience size as of January 2023 (in millions), Facebook users in the United States 2018-2027, Number of Facebook users in the United States from 2018 to 2027 (in millions), United States: Facebook usage penetration 2018-2027, Facebook usage penetration in the United States from 2018 to 2027, Facebook: monthly active users in North America 2010-2022, Facebook monthly active users (MAU) in the United States and Canada as of 4th quarter 2022 (in millions), U.S. Facebook users 2023, by age and gender, Share of Facebook users in the United States as of March 2023, by age group and gender, Facebook usage reach in the United States 2021, by gender, Percentage of U.S. adults who use Facebook as of February 2021, by gender, Facebook usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Facebook as of February 2021, by age group, Facebook usage reach in the United States 2021, by education, Percentage of U.S. adults who use Facebook as of February 2021, by educational background, Most viewed domains on Facebook news feed in the U.S. 2022, by audience, Most viewed domains on the Facebook news feed in the United States in 4th quarter 2022, by content viewers (in millions), Facebook news feed content views in the U.S. 2022, by source, Distribution of Facebook news feed content views in the United States in 4th quarter 2022, by source, U.S. adults who have a favorable impression of Facebook 2022, Share of adults in the United States who have a favorable impression of Facebook as of May 2022, Instagram users in the United States 2018-2027, Number of Instagram users in the United States from 2018 to 2027 (in millions), Distribution of Instagram users in the United States as of March 2023, by gender, Distribution of Instagram users in the United States as of March 2023, by age group, Instagram usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Instagram as of February 2021, by age group, Instagram usage reach in the United States 2021, by gender, Percentage of U.S. adults who use Instagram as of February 2021, by gender, Instagram monthly active user ratio in the U.S. 2021, by frequency, Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency, Rate of Instagram user activity in the U.S. 2021, Share of active Instagram users in the United States as of January 2021, U.S. adults who have a favorable impression of Instagram 2022, Share of adults in the United States who have a favorable impression of Instagram as of May 2022, TikTok: number of users in the United States 20219-2025, Number of TikTok users in the United States from 2019 to 2025 (in millions), Annual TikTok user growth in the United States from 2019 to 2025, TikTok usage distribution in the U.S. 2022, by age, Distribution of monthly active TikTok users in the United States as of April 2022, by age group, Frequency of TikTok usage according to users in the United States as of September 2021, U.S. TikTok usage frequency 2021, by gender, Frequency of TikTok usage according to users in the United States as of September 2021, by gender, U.S. TikTok usage frequency 2021, by household income, Frequency of TikTok usage according to users in the United States as of September 2021, by household income, Rate of TikTok user activity in the U.S. 2021, Share of active TikTok users in the United States as of March 2021, U.S. adults who have a favorable opinion of TikTok 2021, Share of adults in the United States who have a favorable opinion of TikTok as of November 2021, Twitter users in the United States 2018-2027, Number of Twitter users in the United States from 2018 to 2027 (in millions), Number of LinkedIn users in the United States 2018-2027, Number of LinkedIn users in the United States from 2018 to 2027 (in millions), Pinterest users in the United States 2018-2027, Number of Pinterest users in the United States from 2018 to 2027 (in millions), Reddit users in the United States 2018-2027, Number of Reddit users in the United States from 2018 to 2027 (in millions), SnapChat users in the United States 2018-2027, Number of SnapChat users in the United States from 2018 to 2027 (in millions), Most well-known social networks in the United States 2022, Leading social networks ranked by brand awareness in the United States in 2022, Facebook brand profile in the United States 2022, Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Instagram brand profile in the United States 2022, Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, TikTok brand profile in the United States 2022, TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Twitter brand profile in the United States 2022, Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, LinkedIn brand profile in the United States 2022, LinkedIn brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Pinterest brand profile in the United States 2022, Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Reddit brand profile in the United States 2022, Reddit brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Snapchat brand profile in the United States 2022, Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Ad spending per internet user of social media advertising in the U.S. 2018-2027, Ad spending per internet user of the social media advertising market in the United States from 2018 to 2027 (in U.S. dollars), Revenue growth of social media advertising in the U.S. 2018-2027, Revenue growth of social media advertising in the United States from 2018 to 2027, Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device, Social media advertising spending growth in the United States from 2018 to 2026, by device, Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device, Social media advertising average spending per internet user in the United States from 2017 to 2026, by device (in U.S. dollars), Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device, Social media advertising spending in the United States from 2017 to 2026, by device (in billion U.S. dollars), Revenue of the social media advertising industry in the U.S. 2018-2027, Revenue of the social media advertising market in the United States from 2018 to 2027 (in billion U.S. dollars), U.S. internet users who think social media is good or bad for society 2022, Share of internet users in the United States who think social media is a good or bad thing for society as of December 2022, U.S. adults supporting verification to create social media profile 2022, by age group, Share of adults in the United States who support identity verification to create a social media profile as of January 2022, by age group, U.S. adults supporting ID verification to create social media profile 2022, by gender, Share of adults in the United States who support identity verification to create a social media profile as of January 2022, by gender, U.S. adults on the metaverse replacing social media 2021, Share of adults in the United States who think that the metaverse could totally replace social media as of December 2021, U.S. Gen Z opinion of social media appearance 2021, Generation Z in the United States opinion of curated social media appearance as of September 2021. Then, take a closer look at each platforms usage and demographic stats to find out where your audience is already active. Your email address will not be published. Some users have experienced threats of violence online and have . The most important key figures provide you with a compact summary of the topic of "Social media usage in the United States" and take you straight to the corresponding statistics. In 2020, the total number for social media ad spending was $40.34 billion. For example, TikTok was on one in five devices connected to the internet in 24 months. Im curious where you found those numbers from because I have been trying to find them out and couldnt Its one of the fastest-growing social media apps and wasthe top-downloaded appas of April 2021. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. According to a Pew Research Center study, about 71% of 18 . Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions) Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S.. Businesses are paying attention, too;62% of businessesused YouTubefor content marketing, advertising or some mix of both. The most important key figures provide you with a compact summary of the topic of "Media use in the United States" and take you straight to the corresponding statistics. As you can see from the data above, social network usage is different for men and women globally when examining location. Facebook, for example, has been stagnant at around 69% since 2016. TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year. For example, Filipinos spend a little over four hours a day . Social Media Use in 2021 majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. For this analysis, we surveyed 1,502 U.S. adults from Jan. 25 to Feb. 8, 2021, by cellphone and landline phone. And what kind of content do Facebook users prefer? Angry or emotional conversations can lead to real-world interactions, which can get users into dangerous situations. For example, Facebook reports the average revenue per user would be $41.41 for signing someone up in the US; however, in the Asia-Pacific region, that figure lies at $3.57. The total numberof social media users globallyis about 4.2 billion or slightly more than half of the worlds total population. Enter the whole title (enclosed in speech marks) or some significant words from the title into the All Field Search box. Published by S. Dixon , Oct 18, 2022 Key insights Number of social. Summary. How many people use social media every day? #socialmedia #contentmarketing, Backlink Content: How to Build Links in 2023. The breadth of those features, coupled with the access to millions of people and the sites incredibly robust targeting options for its advertising platforms, makes Facebook the most popular social media network for marketing professionals. The striking short-form viral videos and images of Instagram, Snapchat, and TikTok continue to climb in popularity with Gen Z. According to Statistas data from 2020, the most active country is the U.A.E., with 99% of its population using social media. TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022. Social media use sometimes involves negative interactions between users. Over the last five years, thetotal number of social media users(i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. As a benefit of membership, CIPD members can access the full-text of all IPD/CIPD research publications and surveys from 1999 onwards using our HR and L&D database. liability for the information given being complete or correct. In comparison, the time spent on networks by the average person in the US is 2 hours and 7 minutes, 18 minutes less than the global average. However, TikTok and Reddit are still attracting users at an accelerated pace. (Adobe) What is the state of social media in 2021? A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. Of 5.1 billion active internet users worldwide, 4.2 billion are active social media users; The social networking sites industry is worth $62.5 billion in 2021 ; The number of social media users among the baby boomer generation has increased by 54% ; The majority of Twitter and Instagram users are between the ages of 25 and 34 ; Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok. It has associations with depression, anxiety, and low self-esteem. As of February 2021, 72% of American adults were on social media. It beat out long-time social media favourites Instagram, Facebook, and Snapchat in terms of downloads. 8 0 obj Social media penetration = active users vs. total population. Time spent on the site per visit is over 10 mins. To make the most of your social media marketing plans, first know your targeted audience. In China, TikTok is accessed by over 600 million users daily. Facebook will have its lowest growth rate ever, Instagram's user base is getting older, and Twitter is coming down with a case of post-election malaise. YouTube - 2.29 billion. Overall,83% of B2B marketersuse social media advertisingon one or more platforms. The year was marked by the polarized groups in the US election race and the racial justice movement posts. >> Clicking on the following button will update the content below. The average Facebook user will engage with12 ads on the siteeach month. Then in 2021 Facebook had 2.89 billion users . Are you interested in testing our business solutions? He currently writes at ClearVoice, Motley Fool and Entrepreneur.com. About two-thirds of Americans (64%) say social media have a mostly negative effect on the way things are going in the country today, according to a Pew Research Center survey of U.S. adults conducted July 13-19, 2020. Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. However, growth is on the decline with 2019-2020 data revealing a 9.2 . In 2021, a survey conducted in Morocco found that 96 percent of respondents felt that social media usage helped to keep people informed about current events. Please do not hesitate to contact me. The Future of Freelancing , 100 Motivational Quotes: The Power of Words in , 27+ Quotes About Change: Powerful Lessons to Re, Infographic Best Practices: Infographic Best Pr, Should Freelancers Charge Per Hour, Per Word, o, Faster Content Marketing: How to Speed Up Your , 69% of those making less than $30k per year. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. For many users, social media is part of their daily routine. Our diverse cohort of Fellows comes from 13 partner institutions and together represent seven different disciplines. ; The TikTok app has been downloaded over 2Billion times on the App Store and Google Play. Release Date: May 24, 2021. (+1) 202-419-4300 | Main There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. There is no . Interesting that youtube is considered social media. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Leading social media apps worldwide in 2022, by downloads (in millions) Most popular social networks worldwide 2021, by reach Most popular social networks worldwide 2021, by reach Global. As measured by engagement levels, its video, even though video only represents about 3% of all Facebook content. All CTRs for Q1 in 2020 trended downwards. Statistics suggest over two billion logged-in users, but that number is low since users watch videos on the site without being logged in. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. Get the best reports to understand your industry. This social media platform first became popular in 2020 with about 25% usage and only continued to soar in 2021 up to 44% usage. More than half of the world now uses social media (59%) 4.76 billion people around the world now use social media, 137 million new users have come online within the last 12 months The average daily time spent using social media is 2h 31m. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . After all, its easier to build an audience on social media if theyre already actively looking for content like yours on that specific platform. Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. According to a survey by the Pew Research Center, 81% of U.S. adults say they use YouTube. What else would you like to see added to this roundup? The social media growth rate since 2015 is an average of 12.5% year-over-year. 40% of all internet users worldwide use social media for work purposes. All social networks report growth data on the number of monthly active users or MAUs rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration. Social media platforms continue to evolve and grow, and so do their respective user bases. Relatives of more than 60 young people who died of fentanyl overdoses have filed an expanded version of their lawsuit against Snap Inc., arguing that the popular messaging platform Snapchat is a . Older teens are also more likely than younger teens to say this: 58% of those ages 15 to 17 say it would be very or somewhat hard to give up social media, compared with 48% of those ages 13 to 14. The World Health Organization estimates global life expectancy to be 73 years. Get in touch with us. Find your information in our database containing over 20,000 reports, shift in consumption towards digital media, On-demand audio streams dominate music listening in the United States, Podcasts are unsurprisingly also popular with younger consumers, social media platforms are their go-to source for finding new movies or TV shows, Gen Z, who learn about upcoming entertainment options from ads on social media. (+1) 202-419-4372 | Media Inquiries. Statista assumes no With430 million users, its more popular in the U.S. than in other countries. ; Social Media Facts 2022 on Signal. In Twitters case, that CTR drop was a fairlysharp61% drop over 2019 figures. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. data than referenced in the text. Numbers, Facts and Trends Shaping Your World, Partisan differences in social media use show up for some platforms, but not Facebook. (Source: Pew Research) The most popular platforms are YouTube . Social media usage gains from 2020 have largely ended. Statista assumes no Social Media Usage Statistics in 2021. Due to varying update cycles, statistics can display more up-to-date It is consistently one of the 10 most popular websites ranked by Similarweb and formerly Alexa; as of 2023, Wikipedia . This text provides general information. data than referenced in the text. Within digital platforms for news, most age groups turn to news websites at higher rates than other platforms, with one exception. The professional networking site reports766 million total users, with about 310 million of those being active monthly users. Perhaps the most notable gap in gender differences is where we look at the use by the platform. Over the twelve months to the December 2022 quarter, the CPI rose 7.8%. When isolating the data to eligible users aged 13+, the average social media penetration rate is 63%. Source: Division of Vector-Borne Diseases (DVBD) Get in touch with us. Millennials use social media to connect with their peers and with the world around them, and that's not slowing down. Hispanics are of any race. (Facebook) The average click-through rate (CTR) for Facebook ads is 0.9%. Its actually YouTube, with 81% of the world using the site to some extent. Pews most recent surveyreveals quite a bit about the vast audience of Facebook users and how they interact with the site and the brands they find there. At1.074 billion global users, an increase of over 73 million in the last year, Instagram has seen some impressive pandemic growth. The average social media user engages with an average of 6.6 various social media platforms. As of April 2021, it was thethird most downloaded appoverall. That number has increasedby approximately 500 million every year since 2019. Teens are more likely to say social . This is nearly 54% of the total global population. There you have it for my rise of social media statistics roundup. On average, those mobile users will spend almost a full hour per day on Facebook, giving you lots of opportunities to grab their attention. Click the magnifying glass. Facebook referrals also count for over80% of allsocial media-originated trips to e-commerce sites. We gathered this data from a variety of different sources. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. Seven-in-ten Facebook users and around six-in-ten Instagram and Snapchat users visit these sites at least once a day. The Global Social Media Statistics for 2021. Many people in today's world live with their . Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. Get in touch with us. YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. Statista assumes no By comparison, this shows just how mobile social media is. Both college graduates and those with some college are roughly equal at about 77%, while 64% of those with a high school education (or less) use social media. Explore the patterns and trends shaping the social media landscape over the past decade below. Canada has a social network penetration rate of 89 percent, making it one of the world's most connected online populations. An average of 1.3 million new users each day embraced some social media platform in 2020. A journalist and digital consultant, John Boitnott has worked at TV, newspapers, radio and Internet companies for 25 years. Due to varying update cycles, statistics can display more up-to-date CORRECTION (Jan. 11, 2022): A figure from a 2012 survey was previously incorrect in the Who uses social media chart. (Identity) In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the Pew study in 2017. For most people, mobile messaging consists of two platforms: Facebook and WhatsApp.

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